Capitol Records Gets Creative in Canada With Radiohead, Navarro

Capitol Records (EMI Music Canada) is taking telemarketing to a whole new level in Canuck country to promote recently released LPís – Radioheadís Amnesiac and ex-Janeís Addiction guitarist Dave Navarroís Trust No One. The label has just launched a program where people owning mobile phones that are capable
of text messaging, PDAís (Palm Pilots, etc.) and two-way pagers can receive voice and text messages about the artists (including news on tour dates, contests, TV appearances and online chats). To receive the voicemail messages, you have to register for the service at upoc.com.

Source: Chartattack.com

POSTED July 13, 2001 12:00AM IN THE TRIPWIRE

POPULAR

YOU MIGHT ALSO LIKE

COMMENTS

Comments are closed.