Dance label Ministry of Sound is set to help scores of Aussies get their Fosters on at 30,000 feet. The label is in the process of purchasing at least three planes from the stricken Australian airline Ansett for use as "flying nightclubs." MOS is planning to run return flights between Australian cities for weekend dance parties and has already contacted Madison Avenueís Andy Van and Aussie DJ Mark Dynamix to "captain" to flights. Using the title Air Ministry, the slogan "We Cruise A Little Higher," and party planes that come equipped with custom built lighting and sound rigs, the new airline plans on being in the air by late January for the Australia Day dance parties on January 26.
Commercial brand director, Richard Mergler, said that Australia was being used as a test market: "We were already planning this for Europe, but when the planes became available following the collapse of Ansett it was fortunate for us. Flights will be priced at the budget end of the market to keep them within the budget range of a big weekend for the average person."
He said the planes will be in Europe by mid-year for the Northern Hemisphere summer. The label will not say which planes are being targeted or how much they will pay for the planes, as negotiations are continuing. It is believed that the planes will be used for flights from the UK to Ibiza.