Basketball On MTV, And Without The Words Rock, Jock Or Jam?





CBS, television home to the 2003 NCAA Tournament, is preparing a number of contingency plans to be able to provide coverage of the games should America go to war with Iraq. CBS president Sean McManus says that if the US goes to war and major developments occur during the broadcast of the tourney, CBS might pre-empt the telecast and shift the games to MTV, VH1, or TNN (all owned by Viacom along with CBS). What are the implications here? La La and Dickie V sharing a microphone? Benji and Joel tailgating with frat dudes from the Big Ten? Will Hollis Price be the next host of TRL? The possibilities are endless. While college hoops on MTV or VH1 (does anyone even watch TNN?) would be interesting, it would also mean that we are at war, so for now, let's hope that the NCAA tournament stays on CBS.




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Basketball On MTV, And Without The Words Rock, Jock Or Jam?