While using the Johnny Cash classic "Ring Of Fire" as the backbone of a hemorrhoid-relief ad campaign might seem pretty funny to some, the Cash family is not exactly keen on the idea. Advertising writers in Florida were planning to use the track for exactly that purpose, however Cash's daughter Rosanne is a tad miffed at the idea and does not plan on letting it happen. She told the Nashville Tennessean, "We would never allow the song to be demeaned like that. The song is about the transformative power of love and that's what it has always meant to me and that's what it will always mean to the Cash children."
The song was actually co-written by Johnny's wife June Carter Cash and Merle Kilgore, who now manages Hank Williams Jr. Kilgore initially thought the idea was funny when contacted by a TV producer, saying that he often joked about hemorrhoids onstage whenever he'd introduce "Ring Of Fire." That producer was Sula Miller who is with Big Grin Productions in Fort Lauderdale, FL. Miller's name really has no relevance, except for the fact that Sula told the AP that she thought of the idea when the song came on the radio while she was struggling with the painfully uncomfortable affliction and I think that is funny. So just so everyone's clear, Sula Miller from Big Grin Productions has hemorrhoids (ouch) and no respect for Johnny Cash's music.