Noise Pop Festival 2004 was in full effect last night in San Francisco, with gigs all around town in different venues. However, being a Thursday, that could only mean one thing: popscene. Lookout! Records new boys (and Player .048 stars) The Evening were showcasing their live wares at a Noise Pop gig/record release party for their new record, Other Victorians, and therefore, it was the place to be on this, uh, evening.
It wasnít just a packed house of Noise Poppers and popscenesters, however, as a large chunk of the local indie mafia was out in force. Lookout! Records mainstays Chris Appelgren and Molly Neuman were in the house, as were current and past Lookout peeps from The Donnas, Black Cat Music, and Communique, as well as local boys Vue. The amassed music intelligentsia were not let down by The Evening, as the quintet fired through a texture-laden 9-song set, relying heavily on material from their new record. The crowd ate up the multi-layered goodness, especially reacting to highlights such as ìPlacing You Center, ìThatís Not A Melody,î and album opener ìBeing Is Automatic.î For you SXSW peeps, mark down the bandís Friday, March 19 gig on your calendar as one of the shows not to miss. Donít say you werenít warned.