Rhino Records Parters With EA Games For Throwback Trax





Electronic Arts has launched a new initiative called "EA Sports Throwback Trax Powered By Rhino." Starting with Madden NFL 2005, Rhino will be the exclusive provider of catalog music for all EA Sports titles, including NBA Live, FIFA Soccer, NASCAR, etc. According to Billboard, some of the artists set to be tapped for the in-game juke box are House Of Pain, Pantera, MC Lyte, Faith No More, The Jesus And Mary Chain, The Cure and Violent Femmes. "There is a lot of music we have that we think is completely relevant to today, and a lot of kids that will be playing these games will hopefully get turned on to music from the past that does not sound like their father's music," said David Dorn, senior VP of new media strategy for Rhino. The Rhino/EA deal as it stands now runs for a duration of one year with each company having the option to extend.




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Rhino Records Parters With EA Games For Throwback Trax