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iPod Gets Classy, Teams Up With BMW



In a deal that will hopefully encourage others to follow suit, Apple and BMW Group today announced the BMW iPod Adapter, touted as the first seamless integration between iPod and a car audio system. The system allows drivers of the BMW 3 series, Z4 Roadster, X3 and X5 Sports Activity Vehicles and MINI Cooper to listen to their iPod through the car's audio system by simply plugging it into a cable located in the glove box. This cable will also charge the iPod with the car's battery. In addition, once plugged in, drivers will be able to use their car's standard buttons to control the iPod. "One of the next frontiers for a seamless digital music experience is the car," said Apple CEO Steve Jobs. "We all spend a lot of time driving, and now this elegant solution lets iPod users enjoy their entire music collection in their BMW or MINI."


iPod and BMW will roll out print, outdoor, online and TV advertising in the coming weeks, so keep an eye out. For those of you who currently use the tape player adapter or the iffy (at best) FM radio adapter, this could be a godsend. Lets hope other auto manufacturers will jump on board.



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iPod Gets Classy, Teams Up With BMW