Proving that they have, in fact, finally made it into the 21st century along with the rest of us, the RIAA has amended it's 45-year-old Gold and Platinum award program to include awards for digital sales. The formal launch of the Digital Sales award happened yesterday, with 45 titles receiving Gold, Platinum and Multi-Platinum certifications. Included in the initial round of certifications were Outkast's "Roses" and "The Way You Move" which were awarded Platinum status and "Hey Ya" which was the only Multi-Platinum certification of the initial 45 records to be awarded.
Others include The Black Eyes Peas' "Where Is The Love" and "Hey Mama" (both Gold), Hoobastank's "The Reason" (Platinum), Maroon 5's "This Love" and "Harder To Breathe" (both Gold), Jet's "Are You Gonna Be My Girl" (Gold), The Darkness' "I Believe In A Thing Called Love" (Gold), Coldplay's "Clocks" (Gold), and Yellowcard's "Ocean Avenue" (Gold), among others.
Recognizing that digital downloads still do not sell at the same volume as physical product, a revised certification program has been instated. It works as follows:
Tracks will be certified Gold after 100,000 downloads, Platinum after 200,000 downloads and multi-platinum starting at 400,000 downloads (following in increments of 200,000 thereafter).
I'd like to give kudos to the RIAA for FINALLY embracing digital downloads as a viable, credible and safe form of distribution and to Apple and iTunes for showing everyone the light.