For those of you baseball fans out there, last night was the home opener for the Yankees. Great game for Randy Johnson and Hideki Matsui as the Bombers pummeled the Red Sox, 9-2. Reason for this story, though, is because I saw something for the first time and still don't know what to make of it. The advertising strip that is computer generated behind home plate that you can see as the pitcher is delivering the pitch, the view from center field, carried the street date for the new Audioslave record due out in May. My first thought was "where is the add date?", but that quickly turned to, "wow, that must cost a lot of money!". Unfortunately, the street date was partially obscured by the players at the plate and the umpire so the value of that well-placed ad was slightly diminished. Which kind of makes you wonder about the value of the ad even if it were not blocked. Do most people know who or what Audioslave is? Not to say that sports fans don't recognize the group, it's just that in relation to the other ads for cars and TV shows that mindlessly fill that space, will this info stand out? Does and ad on April 3 have an impact a month and a half later? I'll give it to their label for thinking of new ways to promote the record. New York and Boston are big markets for Audioslave, assuming their are stations left to play their format. It got me to write about about it and that's free advertising. And the true cost benefit analysis really does not bother me. It's all recoupable so the 'slave just have to sell that many more records to break even.
Now that the record industry had broken into ad space at baseball games, what will be their next step? iTunes kiosks at stadiums so you can get "Black Betty" by Ram Jam or the horrendous "Cotton Eyed Joe" [Yankee fans are punished by this track each game] as your memento of the game experience? Podcasting your favorite highlights?
What do you think? Comments?.