A few months ago I posted a story on a new initiative by action sports accessory manufacturer Dakine called DK Muisc, praising the company for this effective new marketing tool. When searching Dakine.com for the hottest new back pack or ski gloves, customers can click a link to DK Music, a portion of the site dedicated to turning fans of DK products on to cutting edge indie and electronic music. After a few months of activity, DK Music has revamped their site, adding new bands to the fold and changing the look of the individual band pages.
Apostle Of Hustle, Thievery Corporation, Long-View, Stars, The Postal Service, and Handsome Boy Modeling School, are just some of the new artists added to the DK Music Roster. Each band now has a unique page on the DK Music website where fans old and new can download high quality MP3s, stream songs, read press quotes and bio info, view band and album images and even check out which Dakine gear each band uses personally.
Head over to Dakine.com and click the DK music logo to check it out for yourself. Labels/bands, if you're looking for new and innovative ways to get your name out there (and some awesome free travel gear), this might be an avenue worth exploring.