Oscar winner Morgan Freeman and technology giant Intel are joining forces to create a new entertainment company. Called ClickStar Inc., the new company will distribute premium movies to consumers via the internet before the films are available on DVD. According to the Associated Press, Intel is investing an "unspecified" amount of money with the venture, which was actually formed by a company Freeman and producer Lori McCreary created in 1996 called Revelations Entertainment. Though Hollywood has been reluctant to offer up movies via the internet due to piracy concerns, Freeman says his new venture will give consumers a "simple, easy and attractive" alternative to piracy.
"We're going to bypass what the music industry had to come up with, and that's to get ahead of the whole piracy thing," Freeman told reporters at Sun Valley, ID, after making his presentation to executives of top media companies at an annual retreat in the mountain resort town.
Former Sony Pictures exec Nizar Allibhoy will head ClickStar. Not many other concrete details are available at this time, but we'll keep you posted, as I'm all about embracing new technology. I mean, who ISN'T looking forward to the day when your computer, your tv, your radio, your music player, your game system and your "Blockbuster" are all available with the click of a button? Oh, and in case you were wondering, I am 5'10", weigh 424 pounds and have not gotten off my couch in three weeks (except to pee and to refill my Super Big Gulp Sprite).