No, they didn't get Paris Hilton or Britney to design a hand bag collection, but the good folks at one of the nation's leading retailers DID produce a cutting edge, internet-only sitcom series called OddsAgainst7even. I have to admit, when I was sent this info, I was completely skeptical. I mean, Target DID use the Concretes for one of their ad campaigns and that is definitely cool, but an internet sitcom? Isn't it too early for a huge corporation to exploit a relatively new outlet... the "webisode"? Apparently not. Released as a series of five shorts, the sitcom humorously tackles the everyday happenings of college life, complete with daydreams, unrequited crushes, indie rock, geeky roomates, weird RAs and more awkward moments than you can shake a stick at.
OddsAgainst7even was directed by Scott Vincent, who was behind the lens for some of the funniest Chappelle's Show sketches. It also features an exclusive theme song from Bloc Party and live performances (a-la The O.C.) from British Sea Power, The Hold Steady and the 22-20s. In conjunction with the webisodes, Target will be releasing a collection of ringtones and podcasts with exclusive interviews and music content.
The first of the five episodes debuted yesterday on the official OddsAgainst7even website. I checked it out and I have to say it shows promise. Take a look at the trailer here and judge for yourself, but ANY film, TV show, webisode or anything else that predominately features Stars' "Ageless Beauty", is A-OK in my book.