WLIR Lives With FM Channel Casting





There have been plenty of rumors circulating recently about WLIR and the fate of its sister stations 98.5 The Bone and Party 105. Good news is that WLIR was able to find a home across three new channels with a re-launch at WLIR.com on the internet. (Sounds kind of like WOXY, huh?) The stations will be commercial free, subscription free, and jock free. The cool part is that The Morey Organization, Inc. (TMO and Long Island’s largest privately owned media company) will be launching the next generation of radio, called FM Channel Casting. This format rivals internet, satellite and traditional FM/AM broadcasting.

John Caracciolo, President of TMO said, “Radio has survived all technological advances throughout the last 50 years including the development of television, 8 tracks, cassettes and CDs. But the advent of satellite radio has presented the industry with a bigger challenge than ever before and we as broadcasters cannot put our heads in the sand and pretend that it won’t affect our medium. We cannot stop technology. We must live with it, grow with it and keep competitive with it. TMO’s foundation was built on FM radio and it is our passion for the medium that has forced us to give it an overhaul. Through the technology of FM Channel Casting, I truly believe that TMO has revolutionized the industry and saved terrestrial radio. We are confident that FM Channel Casting is the wave of the future for stations throughout the country.”

The initial launch of FM Channel Casting will start with TMO’s three Long Island stations. It will be programmed by PD Harlan Friedman, each station offers the listener a specific choice of music style: Long Island Rock / FM Channel 98 (98.5 FM), Party Hits / FM Channel 105 (105.3 FM) and NeoBreeze / FM Channel 107 (107.1 FM). In the future the company plans on bringing FM Channel Casting across the country.

Example of Station Formats:
FM Channel 98: Long Island Rock
The Rolling Stones, The Who, Led Zeppelin, Rush, Eric Clapton, The Doors, The Doobie Brothers, The Eagles, Joe Cocker, Van Halen, Rod Stewart, Jackson Browne, Jet, U2, Elton John, Yes, Tom Petty, The Beatles, Billy Joel, Bruce Springsteen

FM Channel 105: Party Hits
Kelly Clarkson, Rob Thomas, Madonna, Missy Elliot, Black Eyed Peas, Pink, Shakira, Green Day, Gwen Stefani, Mariah Carey, Will Smith, Nelly, Jason Mraz, Gavin Degraw, Jessica Simpson, No Doubt, Maroon 5, Avril Lavigne, Destiny's Child, Backstreet Boys, Ryan Cabrera, Britney Spears, Good Charlotte, Ashley Simpson

FM Channel 107: NeoBreeze
Alicia Keyes, Andrea Bocelli, Ben Folds, Billy Joel w/Ray Charles, Buena Vista Social Club, Carly Simon, Charlotte Church, Coldplay, Colin Hay, Cowboy Junkies, David Gray, Dido, Enigma, Enya, Five For Fighting, Frank Sinatra, George Winston, Gypsy Kings, Harry Connick Jr., Harry Nilsson, Jack Johnson, Jamie Cullum, Jeff Buckley, Jimmy Durante, Joan Osborne, John Lee Hooker, John Lennon, John Mayer, Josh Groban, Kenny G with Brian McKnight, Loreena McKennitt, Louis Armstrong, Luther Vandross, Marc Cohn, Maroon 5, Maxwell, Michael Buble, Miles Davis, Moby, Nat King Cole, Nina Simone, Norah Jones, Peter Gabriel, R.E.M., Radiohead, Ray Charles with Diana Krall, Rod Stewart with Dave Koz, Rod Stewart with Stevie Wonder, Sade, Sarah Brightman, Sarah McLachlan, Seal, Shawn Colvin, Sting, Yanni, Zero 7

Oh yeah, and if you made it this far, here is a quick cheat sheet on the difference of FM Channel Casting and Satellite Radio.

Quick Fact Comparison:
FM Channel Casting
Continuous Music
Choice of Music Style
Digital Technology
In the Car, at Home and Portable
Visible Artist / Song Titles (with RBDS)
Commercial-Free on All Channels
No Radio Personalities
Advertising Opportunity
600 Million Radios in U.S.
Local Feel, Personalized to the Region Free

Satellite
Continuous Music
Choice of Music Style
Digital Technology
In the Car, at Home and Portable
Visible Artist / Song Titles
Commercial-Free on Select Channels
Radio Personalities
Smaller Advertising Opportunity
10 Million Subscribers in US ('06)
Charges Subscription Fee



Posted:
WLIR Lives With FM Channel Casting