OK, if you don’t know who Brakes are by now then you are totally lame. (Cue sports team jersey-wearing / white hat crowds now…just kidding guys) The Rough Trade super group consisting of a weird blend of British Sea Power, Tenderfoot, and Electric Soft Parade have released a new video for their second single, “Ring A Ding Ding”. Rumor has it the lads were drinking the night away at a local pub, The Barley Mow, when video director and pub quiz mistress Becca Ellson heard their worries about what to do for a video. She suggested a short horror film and the rest is history. The video is based around A Picture of Dorian Grey and in the style of Edward Gorey. The video was shot in the basement of the argus lofts in Brighton’s North Laines area.
According to the group’s website, “the band play in a nightclub with IV tubes attached to their necks, which draw their blood into a basement ghoul party, where the band's blood is drunk by horrible manifestations of the real audience upstairs. 'I've worked on four horror films and never seen as much blood as this,' said the prosthetics atrist. 'Yuck,' said most of the water, golden syrup and red food dye covered extras, one of whom drank five cups of it and ended up hurling it all back up over the set floor after too much horror jigging.”
The video is pretty awesome and is here just in time for Halloween. Click here to check it out for yourself. Oh yeah, and consider this your reminder that Brakes will be playing live in New York City on Ocotober 3 and 4 at Pianos.