Every reggaeton blog post from now on will hinge upon whether we can effectively use the "-aton" suffix at the end of the headline. It's not because we're lazy, it's because the precedent has been set! Anyhow, Pharrell premiered his Daddy Yankee collab "Mamacita" on the Billboard Music Awards last night. It's a bundle of clave hits, hiccups, and P (sort of) rhyming "reggaeton" with "break it down". It is also a very awesome, vaguely goofy pop song. We give it a hearty "yezzur!" Scroll around Billboard's "notes & quotes" from the event for a little more on P's delayed In My Mind LP (hint hint: he's still recording) as well as another Gwen/Slim Thug collab in the works.