If you live in NYC and you're looking to get your engine revved up to take a practice lap before the Indie 500 of music industry "conferences," then let me direct you to the second annual Tarts Of Pleasure SXSW Pep Rally. The Tarts (a.k.a. the sexy Sarah Lewitinn & strikingly gorgeous Karen Ruttner) will be throwing down at Rothko on Monday night (March 13), opting to extend the regularly-scheduled four day booze-fest in Austin to a full on week-long, cross-country journey to the deepest darkest depths of debauchery.
The Tarts Of Pleasure will be manning the ones and twos all night, but the Pep Rally will also play host to up and coming UK indie outfits Rumble Strips and Battle and both are very much worth seeing.
Doors at 8. Free Booze 8:30-9:30. Rumble Strips at 10:30. Battle at 11:30. Hangovers in the morning.