Our pals at The FADER Magazine and PUMA have teamed up for a multi-market, co-branded concert series called Gen F Live. Pulling the evening’s talent straight from the pages of FADER‘s Gen F section, the first event went down at Canal Room in NYC back in March and featured Carlos “Patato” Valdes and Black Spade. Next Monday (May 15), PUMA and FADER will bring the party to Chicago for the second installment in their Gen F Live series @ Subterranean (2011 W. North Ave).
Athens, Georgia’s latest offering to the music world, The Whigs, and The Sea And Cake’s Sam Prekop will both be performing. Tone B. Nimble (All Natural Inc.) will be on the decks as well. Doors at 8.
Chicagoans, head over to the PUMA store on Rush St. to pick up an invite, or just RSVP here.
Oh yea, and there will be Free Heineken ALL NIGHT!