Sloganeering

August 04, 2006


Sweaty pits aside, heatwaves are a perfect excuse for shy dudes to floss a little on the brighter end of the Pantone spectrum with their t-shirts. Skate/fashion label LOLA hail from Southampton NY, but their color palette for summer '06 is soooper South Beach. Purple and orange horseman tees are a nod to classic RL (the LOLA boy wields a machine gun instead of a polo stick though), and the "Don't hassle me, I'm LOLA!" tees for the ladies are just as bright, but our favorite is this teal and pink shirt featuring quite possibly the most fitting Hamptons catchphrase ever.

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Sloganeering