Imagine you're Al Gore. You made a blockbuster doc out of climate science in last year's An Inconvenient Truth, you've traveled the world campaigning for environmental responsibilty and governmental accountability, and you've generally handled losing in the most dignified manner imaginable. And then you decide to throw a global music festival to raise awareness for our current climate crisis, and the only celebrities you can get to show up at the press conference are Cameron Diaz and Pharrell. You'd probably say, "What the fuck, Earth?" We're okay with Cameron (surfs, probably drives a Prius) and love Pharrell in general, but his Bentleys get 15 mpg, and he's the self-made poster boy for conspicuous consumption. Not exactly the best role model, UNLESS the absence of neckjewels in this photo reveals something deeper. Maybe Pharrell's next move is hemp dookie chains and veggie Benzes. It could happen. Al is a persuasive dude and understands cultural cachet and mass appeal better than most (remember these?), and may have shown P the light. There's money in that light. That's all conjecture, of course, but for certain, ol' Albert signed up some major names for his multi-continent concert already, names that will draw a massive audience. But it's the addition of our dudes Bloc Party and Akon that surprised us more than anything. Global superstars! The 24-hour televised event takes place in seven cities around the world on July 7th, three days after Americans shoot smoking rockets into the atmosphere, and hopefully the Faith Hill/Tim McGraw performance will get a certain world leader to pay attention.
February 21, 2007