Are you considered "that guy" if you wear a jacket from your own fashion line? Arctic Monkeys drummer Matt Helders sure doesn't think so, as he sported a piece from his very own limited edition designs via the Supremebeing clothing line at a recent gig in the UK last month.
According to NME, Helders' swanky new clothing line will include a jacket, hoodie and three t-shirts, limited to only 600 of each. Fashionistas and Arctic Monkeys fanatics will have to jump quick in order to reserve there very own. Oh yeah, and each garment will even include a Arctic Monkeys remix CD featuring work by Helders and Supremebeing designer Skuff.
His Supremebeing clothing line pieces are currently scheduled to go on sale in May. For those of us in the US, the only way to get in on the action is via asos.com. Helders is also donating one pound from each sale to the Arthur Rank Hospice, which is mighty swell of him.
Don't forget, Arctic Monkeys sophomore album, Favourite Worst Nightmare, will hit stores on April 17 via Domino. If you missed the tracklisting the first time we announced it, click here.
Also - if you don't get the "that guy" reference from above, go rent the movie PCU. Jeremy Piven is the shit!