Remember yesterday when we posted that little nugget of a campaign that Saatchi & Saatchi developed for Dr. Martens? Well in the time that we put it up the blogs went crazy with putting up the same images. Today however it appears as the whole thing was never actually approved.
According to Boing Boing, Dr. Martens' parent company fired the ad agency. The concept was not approved and a press release from the shoe company stated, "Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent."
The short of the long, Saatchi & Saatchi were fired. Looks like there won't be tears in heaven anytime soon.