After attending the South By Southwest bonanza for the past eleven years, I have witnessed all kinds of odd showcases and weird promotional ideas, but this one might take the cake... literally. After reading rumors about the supposed showcase featuring Rachael Ray as host for a while now, it is apparently now the real deal. Yes gang, the food cookin' talk show chipmunk will be hosting a SXSW showcase.
The gang at Idolator shed some light on this earlier today, where they discovered the announcement on SXSW's website. It will be happening on Saturday, March 15 from noon to 6pm at the Beauty Bar. Rachael Ray at the Beauty Bar... hipsters and foodies will collide with great awesomeness. Here is the official description of the event:
"Listen Records, Watch Entertainment and Everyday With Rachael Ray come together to bring you Feedback...a feast of hot bands and tasty foods, hosted by America's favorite cook and indie music lover, Rachael Ray. Join us at this merging of great food and even better music with performances by Autovaughn, The Ravonettes, The Cringe, Scissors For Lefty, The Stills, and Holy *&%$. DJ Efren "Pedro" Ramirez from Napoleon Dynamite will be DJ-ing inside. Drinks on us and lots of Rachael's Tasty Recipies. Open to all SXSW badgeholders."
Weird. Simply weird.