In an interesting move to continue their rule of no conventional videos for tracks from In Rainbows, Radiohead went lazer-crazy for the "House Of Cards" promo clip. The video was directed by James Frost of Zoo Films, who utilized to fancy-sounding technologies: Geometric Informatics and Velodyne Lidar. Yeah, we were left scratching our heads as well.
Here is what the official press release said about creating the video: "The Geometric Informatics scanning system employs structured light to capture detailed 3D images at close proximity, and was used to render the performances of Radiohead's Thom Yorke, the female lead and several partygoers. The Velodyne Lidar system uses multiple lasers to capture large environments in 3D, in this case 64 lasers rotating and shooting in a 360 degree radius 900 times per minute, capturing all of the exterior scenes and wide party shots. Geometric processed their own data while 510 Systems processed the Velodyne Lidar data. The data was then manipulated by Union Editorial and the Syndicate to create the final result."
So, to simplify the confusing mind-fuck of the previous paragraph, what we gather is this: lasers make cool videos. Thom Yorke seems to agree with us. Here is what he said about the band's decision to go all Weird Science on us for their new video: "I always like the idea of using technology in a way that it wasn't meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points--and how strangely emotional it ended up being."