Kim Gordon Hooks Up With Urban Outfitters To Make Cool Mom Jeans



In the grand tradition of selling out, Sonic Youth bassist and singer Kim Gordon has gone into business with Urban Outfitters, making her Mirror/Dash line of clothing available for the masses at the clothing stores starting Monday. We understand if you want to leave now to camp out for your place in line.

Gordon originally launched Mirror/Dash in September, no doubt drawing on her experiences with X-Girl, and unleashed into the world the Hardy Jacket. It's not all that different from most other jackets, except that you have to surrender your first-born child to buy one. Or $415.

So now it seems Mirror/Dash clothes will be a little more financially accessible. Sigh of relief breathed here. The announcement was made via Sonic Youth's MySpace blog this week. But as Pitchfork reminded us, this isn't the first time SY has gone corporate, or even the first time they've gotten in bed with Urban Outfitters.

In a New York Times interview, Gordon said, "We're actually trying to do something a little less trend oriented, a little more classic, that might appeal to someone say who used to shop at Urban [Outfitters] but wants something slightly less young looking. And we would like to appeal also to the usual Urban customer as well."

Kim Gordon Hooks Up With Urban Outfitters To Make Cool Mom Jeans