If you want people to listen to your music, and your chops aren't cutting it, just do what The Mentalists did -- pull out your iPhone and shamelessly market yourself covering some other cool band's song instead. Yeah, we couldn't believe it either, so that's why we're showing you the Mentalists covering MGMT's "Kids".
The ability to utilize Apple's ingenious iPhone music applications might not make The Mentalists look like the most musically-able foursome to pop out of England, but it sure is one hell of a marketing tactic, which probably has tech-geeks everywhere squirming in their seats with joy.
The all-girl-group made use of the Ocarina, Retro Synth, miniSynth and DigiDrummer Lite apps to cover the electrically poppy "Kids", but don't worry the vocals were all them. The cover starts off hopeful, but the usually head-bopping hit begins to gets draggy towards the middle, leaving you wondering if the applause at the end of the live performance was just another pre-programed iPhone app.
We're going to give the ladies props for being creative, and if anything, amusing us with their skilled finger tapping on their touch screen Apple brand iPhones. We know we certainly couldn't pull it off. Regardless, it's a pretty cool video, and we're thinking there's a new Apple commercial written all over this.
The Mentalists - "Kids" (MGMT Cover On iPhones)