Last week we told you that Yeah Yeah Yeahs decided to push up the release date of their new album, It's Blitz!, from its original April release to March 10, after the highly anticipated album leaked onto the internet. Now, the band has released its newest video, "Zero", off of their upcoming record, and if Karen O's sassy struts throughout the video can't convince you to listen to the band's new album, then we don't know what will.
Teaming up with New York director, Barney Clay, the band created a captivating video for the new single, which follows the band's lead singer as she gaits through dark alleys and city streets, climbing on cars and causing a lone ruckus throughout the city. According to Karen, the video's strong visuals were vital to embracing the concept behind the song. "The visuals had to be well placed with the slow ecstatic building of the song," Karen told Spinner.com. "It made sense that the visuals would take you on a journey and keep you on the move -- no sitting still for too long in the city landscape of bright lights, dark alleys and glittering streets."
The band's singer explained that the idea behind "Zero" is to revel in being you. "It's the underdogs, the rebels, the outsiders that have always captivated me growing up so I decided why not flaunt that side of myself in the video." And flaunt it she did, as the female singer created an empowering persona that perfectly accompanied the strong vocals sung on the new track.
If "Zero" is a true testament to what the rest of what It's Blitz! sounds like, we can confidently say, we're highly awaiting what the Yeah Yeah Yeahs have in store for us on the March 10 release of the new album.
Yeah Yeah Yeahs - "Zero"