Crayola is continuing to hone their indie-music credibility yet again. Just last November we told you about the company using Dan Deacon's "Pink Batman" in their Crayola Glow Station video, and now they are subliminally molding small children's musical tastes once more, using the Unicorns "I Was Born A Unicorn", in their new Crayola Color Explosion 3D commercial, and we think they're pretty damn cool for doing so.
The product pairing of Crayola marketing and indie music started with last year's use of Animal Collective's "Sweet Road" to promote their Color Explosion markers. Now, with the use of the Unicorns and the "oh-my-god I feel like I'm tripping" effects of the Color Explosion 3D, it looks like Crayola is on the right track, and we think they have pretty good musical taste, at that. We're going to go on record saying this is far more exciting then the day they released the Mac and Cheese colored crayon into the variety pack back in the day -- yeah remember that?
Regardless, we're curious as to why the guys at Crayola decided to choose the Unicorns' "I Was Born A Unicorn" for their marketing scheme, since the song was released in 2003 and the Unicorns have disbanded. Maybe the guys of Islands are kicking themselves now for letting go of a good thing when they had it. Despite it all, we still give Crayola a high-five for being two steps ahead of everyone else, and face it, it's a catchy little loop they threw in there with all of those crazy 3D effects.