We persuaded Cheap Monday designer Carl Malmgren to take a little break from putting together the mammoth denim installation that he and the rest of the Swedish design team were busy working on. Malmgren gave us the back story behind their customization world tour and a breakdown of the awesomely hellish process that each pair of world tour jeans goes through before it can be labeled perfectly distressed. The Cheap Monday pop-up store-within-a-store is still going on at Inven.tory in SoHo, with a ton of great Cheap Monday denim and non-denim on sale. We think we might have even spotted a few limited edition world tour pieces up for grabs.
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