The Award For Worst Advice Ever: Radiohead's Managers Told Them To Split Before In Rainbows



Hindsight is 20/20 and all, but we bet that Brian Message feels like a pretty big tool for actually recommending that Radiohead part ways prior to the release of their epic, insanely successful In Rainbows.

In an Irish Times story about musicians suriving the internet age, Message (whose Courtyard Management group manages the band) said that the band had spent almost two years working on the album but hadn't been able to capture the songs in the studio, and that it seemed to him like it was quittin' time.

“Radiohead are a once in a generation act,” Message said. “But you have to be honest if it’s not working. You have to have passion about what you do." Sure, we get his point. But "not working" doesn't seem the right way to describe a band whose album entered the charts at No. 1 and sold out a world tour.

The story really focused on Radiohead's revolutionary pay-what-you-like internet download scheme, allowing fans to buy the album for whatever they wanted to pay. Which included, of course, paying absolutely nothing -- and that's the route most of them chose.

"We realized that, by using the Internet for the delivery of the album, we could reach 173 countries and it would cost us less than three cents a copy for distribution,” Message told the Irish Times. “Two of my partners in the management company came up with the idea of pay what you like. Both the band and us were really excited about doing something brave and a bit wacky.”

Thankfully for us, Radiohead hasn't yet split. Maybe they're still holding out for that collabo with Miley Cyrus.

The Award For Worst Advice Ever: Radiohead's Managers Told Them To Split Before In Rainbows