Bobby Valentino is making it his business to set himself apart from his contemporaries. Coming from Atlanta, his a-alikes (The Dream, Lloyd) hold all the trappings of r&b cool guys—a litter of girlfriends, collar popping, throwing it up for the A. But don't be fooled, his video for "Hands On Me" is another trip down the road less traveled, where its Happy Days theme comes full circle with the Blu Kolla record label he's formed with EMI.
The video for the new single from The Rebirth takes a page straight from the '50s-inspired TV sitcom. The opening credits (yes, opening credits) are sequenced just like Happy Days—with a smaller supporting cast though (Young Joc cameo included). To play up the theme would have been overkill, but owning a Fonz-like role, Bob becomes synonymous with blue-collar men, or in more broad scheme, Blu Kolla music.