In an effort to encourage iTunes customers to buy full-length albums, Apple, in a secret partnership with the four major record labels, will soon launch project "Cocktail," which would provide interactive liner notes to accompany full album purchases. Featuring lyrics, photos, and videos, the full albums would also be able to be played on computers outside of the iTunes program. Apple remains mum on the secretive project, but rumors hint at a September launch date.
While the rise of digital music remains unquestioned, the majority of consumers pick and choose tracks to purchase, as opposed to purchasing full albums. iTunes has worked to combat this problem previously, as they have raised prices on popular singles while lowering the cost of various catalog albums. Additionally, Apple is rumored to launch a 10-inch touch screen computer to rival Amazon's Kindle in time for the holiday season; the expanded liner notes dovetail with the project, which seeks to provide users with connections to the iTunes store in addition to a potential digital book library.