Sunn O))) Soundtracks Norwegian Jeans Ad


[youtube]http://www.youtube.com/watch?v=BxjGPRPODyc&feature=player_embedded[/youtube]

File this under coolest advertising innovation in recent memory: Anti-Sweden, a Norwegian jeans brand, has partnered with doom pioneers Sunn O))) on an advertisement for the brand's line of "True Black Metal Jeans." The track included is "Bow 1" from the group's Flight of the Behemoth, and the jeans will feature label designs from Sunn O))) collaborator Justin Bartlett. Color us impressed.

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Sunn O))) Soundtracks Norwegian Jeans Ad