After discovering that their track for the New Moon soundtrack, "Meet Me on the Equinox," would be the album's leadoff single, Death Cab for Cutie set off to create a similarly epic music video. Initially, plans revolved around cameos by the film's stars, including Robert Pattinson and Kristen Stewart, but the band chose to focus on making a smart, stylish clip with the help of the Walter Robot directorial duo instead. (The pair had already directed the video for the band's "Grapevine Fires.")
The band assembled in a ski lodge outside of Toronto last week to film a video that focused on the contrast between light and dark, a theme prevalent both in the song itself and in the Twilight series as a whole, given that the books revolve around vampires. Guitarist Chris Walla notes: "The whole idea behind the video is that this house that we're in, this crazy ski lodge of a building here, it's going to get cut together with scenes from the film, sort of like it's a place that might be in Forks, sort of a place that might be next door to Bella's house or something."
Having never read the Twilight series, lead singer Ben Gibbard drew on his childhood memories of Pacific Northwest towns like Forks and Port Angeles, where the books are set. "For me, I grew up on the west side of Puget Sound, and I spent a lot of my youth traveling around those areas — Port Angeles and Forks and down around the peninsula — and for me, who grew up in that area, it's kind of nice to see this kind of new tourism boom," Gibbard said. "It's basically a logging town. There's never been anything going on there, unless you were logging or protesting logging — those are the two things to do in Forks. But it's a really beautiful part of the country, and it's great to see such a beautiful light shone on it through these films."