The Brief Story of Elvis Presley's Grandson and Major Label Bucks



Soooo, the struggling record industry is now relying on the prospect of musical talent being genetically derived: Elvis Presley's grandson, Benjamin, has been offered a 5-album, $5 million record deal by Universal, the world's biggest record company (and one of the labels hardest hit by the continued decline in music sales revenues.) Benjamin, the son of Lisa Marie Presley (and a virtual twin of his deceased grandfather), has already begun working on his debut album, but claims that the album "will be nothing like Elvis." That's a pretty wise move, but could this actually work? Too bad my last name isn't Presley.

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The Brief Story of Elvis Presley's Grandson and Major Label Bucks