New Form of Album Promotion: Hack Google Maps



Venturing into new territory regarding album promotion, Editors has created its own form of Google Maps, available through the group's website, that allows fans to travel to certain areas of London where the band has hacked in their own customized locations, featuring 360-degree images. At each location, fans can hear a track from the band's forthcoming album, titled In This Light and On This Evening and out in the US on October 27. The images feature the band and fans performing "surreal activities" which allegedly pertain in some indirect manner to the songs themselves.

The locations that the band has "hacked" are normally unavailable on the standard version of Street View; the band's modified version of Google Maps allows fans to visit these locations electronically and "make the transition from light to dark so fans can explore the band's atmospheric vision of London at night." The map is available here.

The album, inspired by the "mood and magic of London at night," draws heavily on the soundtracks to Terminator and Blade Runner, and focuses on synth-heavy tracks with London and its people at its heart.

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New Form of Album Promotion: Hack Google Maps