The one thing we don’t think of when we look at Devendra Banhart and The Strokes’ Fab Moretti is a pleasant olfactory experience, but that’s just us being hairists, they probably smell like lemon zest and fresh basil no matter how hard they’ve been jamming. So it is with great enthusiasm that we relay Banhart’s recent divulgence to NME that he and Moretti are pitching a new “extreme cologne” to whomever makes colognes, and that they’ve already created an ad campaign for it that consists entirely of the two running into each other head first with mic’d helmets on. It may sound like a joke but this is exactly what we imagine these two do on a daily basis in their adjoined Topanga yurt lofts. Sidenote: Moretti and Banhart’s side project with Binky Shapiro, Little Joy, will have a new album out on Rough Trade next year.
Devendra Banhart and Fabrizio Moretti Create Extreme Fragrance
POSTED December 17, 2009 11:39AM IN THE TRIPWIRE