Puma Makes the World’s First Continental Football Kit

Samplings of actual African soil were used to create the brown tones on the new Puma ombré Africa Unity soccer jerseys, a technique far fancier than any grassroots tie-dying we dabbled with in our backyard last summer. The gradient blue-through-brown color on these snugly-fitting (can we say bodycon?) shirts, is a representation of the sun, sky and soil of African footie, which is perfect timing since the African Nations Cup kicked off yesterday in Angola, despite pre-tournament tragedy for the Togolese national team. Let’s hope the spirit of the design translates to the tournament, and beyond to South Africa’s hosting of World Cup 2010 in a few months.


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POSTED January 11, 2010 2:00PM IN STYLE NEWS Comments (1) TAGS:

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  1. MJP says:

    wow puma, nice! yes i love the soil inspired shirts…and the bodies that are wearing them.