A while back we mentioned that a remake of 1985′s charity single “We Are the World” was in the works as a benefit for the crisis in Haiti. Well, turns out they didn’t drop the ball.
Fuss over the inadequacies of today’s pop crop all you want, but “We Are the World 2010″ is no less a star-confettied affair than the original. More importantly, it’s no less likely to attract massive attention (read: what really matters) than the original. Which was, no doubt, exactly the effect that project co-organizers Lionel Richie and producer Quincey Jones were going for.
Given the involvement of 80-plus big and semi-big leaguers, (including Kanye West, Brian Wilson, Miley Cyrus, Lil Wayne, Gladys Knight, Celine Dion, Barbara Streisand, and T-Pain…all, by the way, in possession of more money than God) it seems destined for endless repetition, everywhere, constantly, upon release. In this case, given the cause, that’s not a bad thing.
Among the confirmed role reprisals? Lil Wayne in homage to Dylan (who added, before leaving the event pressroom, what amounts to the social-critique/ scandal-intrigue portion of our story: “Before I go, I just want to say I think it’s amazing what’s been done for Haiti, but I also think it’s amazing what hasn’t been done for New Orleans”) and Streisand going noggin-to-noggin with Cyndi Lauper. But, apparently, most participants were left in the dark until the last minute.
As for the blindingly wealthy and oft-advertised no-shows? Randy Philips, Lionel Richie’s manager, had this to say:
“There are a lot of stars who didn’t do the first one because they thought it was going to be whack,” he said. “Until you see what it is and you feel what was in that room, you’ll never know. The stars that turned us down will regret not doing it.”
And that means you, Swift. That means you Beyonce and Mr. Beyonce. That means you Gaga.