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Stylee Fridays: Wood Wood Fall 2010

It's typically quite difficult for a line to be fashion ambidextrous, in other words as strong in menswear as it is in women's. Danish label Wood Wood showed a new collection in Copenhagen last week that had both the boys and girls scribbling styling notes for next winter, balancing that fine line with every passing look. Wood Wood founders Karl-Oskar, Brian Piv Jensen and Magnus Carstensen started out as a graff crew in the city's Roskilde neighborhood, and over the years they've gently molded the line into what it is today: clothes built for a very stylish street life. The new season has a workman's palette (denim blue, black, brown and military green) accented with bright hits of red, and all the ladies accessorized with cascading waves of copper-toned hair. Essentially the vibe boils down to a softer take on the school of fashion hard knocks, like boiler suits made from silk, sharply cut puffers and khakis (notice the even the doc martens are sleeker, with a thin sole and pointy toe). The building blocks of a Wood Wood wardrobe are classic, and somehow they always manage to imbue their timeless practical gear with a fresh 'n' new coating of youth.


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Stylee Fridays: Wood Wood Fall 2010