It should be no mystery as to why Puma snatched up Kehinde Wiley to design a line of clothing specifically for the 2010 World Cup in South Africa. Who else would think to create a new shade of brown based on the mixture of various African soils? We got to chat with him before the opening of his three day exhibit at Deitch Projects, which featured Wiley's new line of t-shirts, shoelaces, and shoes, not to mention some amazing paintings of prominent African footballers. To see some of the paintings and the aforementioned brown pantone, check out the video above. And if you didn't get a chance to see the exhibit in New York, catch it in Paris, London, Beijing, Milan, or South Africa for the World Cup in June.