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Video: Beyoncé, "Why Don't You Love Me"

beyonce-dontloveme-scr

What's the sense in having a "real life" alter ego, when Beyoncé plays so many characters in movies? Sasha Fierce versus the new cast of aliases she's morphed into is pretty much the same as the people she plays in theaters, except the budget behind the productions of course. We've been jipped! B.B. Homemaker in "Why Don't You Love Me," isn't like another new and improved B (with more layers, inside and out).

We're introduced to yet another fictitious version of Beyoncé's host of personalities, in her new video directed by Melina Matsoukas, responsible for her sister Solange's "I Decided" visual. Beyoncé looks like she was captured on film (not digital) because of the director's flare for faded cinematography (i.e. Rihanna "Rude Boy"). Watch B truly blur the lines between actor and singer after the jump.

[vimeo width="570" height="489"]http://vimeo.com/11465235[/vimeo]

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Video: Beyoncé, "Why Don't You Love Me"