Aside from this trailer, there's little else to be Googled up on Upside Down. Back in January, the Guardian wrote a quick preview piece, which said "the full extent of the debauchery, precarious nature and genius of the independent label is to be laid bare in the most revealing rock'n'roll film since 24 Hour Party People." That sounds pretty press release-y/English, but watch the trailer and see what you think. My Bloody Valentine. Ride. Oasis. Primal Scream. Felt. Teenage Fanclub. Super Furry Animals. Okay, we're stopping. Geeking has ceased.