Video: Kanye West, "Power"



UPDATE: Behind the Scenes of the Behind the Scenes: An Annotated Analysis of the Making of Kanye’s “Power” Video at TheFADER.com

Consider all the factors behind paring down Kanye West's "Power" to 1:42 90 seconds of a portrait shot. The MTV squeeze-play format where they show portions of videos in between commercials (sometimes with the credits from the previous show rolling underneath), as chaotic as it seems, has been another way for the network to relive it's salad days as Music Television. It was a proper premiere though, first via the medium in which his work of art was meant to be seen. Having to feast your eyes on it any longer, especially on a computer during peak web surfing hours would probably stream slow and choppy. The result: the vision of director Marco Brambilla would be cheapened—the smooth panning of the supporting cast of figures lost, as is the hype. Thankfully the powerful debut turns out to be the best bathroom break you didn't take during Jersey Shore.





[Nah Right]

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Video: Kanye West, "Power"