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Shop Talk at Loren

Good things are happening in Greenpoint. In what more resembles an art gallery than a jean shop, former Ralph Lauren and Levi Strauss designer Loren Cronk recently unveiled every denim-lover's wet dream. The store features jeans for every price range from J. Cravata, Heavy Leather NYC and Les Enfants Sauvages, in addition to a few jean-related accessories, like shoes made from recycled denim by Keller and Heutchy. And if your pair needs a good stone-washing, they have their very own machine in the back! Cronk—looking like he just stepped out of The Endless Summer—took a moment away from detailing jeans (something that he does regularly in the space) to show us some of the indigo goods.

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Shop Talk at Loren