If there is one thing I have learned (or realized, rather) from this buzz behind Chris Brown’s “Deuces” remix featuring Drake, Kanye West, T.I., Andre 3000 and Fabolous, it is there needs to be a new Best of Both Worlds and it must not, in any way, shape or form (including DatPiff mixtapes) include Baby or Beanie Sigel. Now sure, there has been past speculation claiming Fabolous and Ne-Yo were going to lace something up for a full album. Shucks, even T-Wayne had me wondering how many units these dreaded out fellas could sell. However, it is now clear… Chris Brown and Drake. Game over.
Think about it. Most artists love taking any opportunity to talk about wanting to be diverse with their music, having a lane which was previously unoccupied for their tunes, yadda yadda yadda, right? Nah, those lines are no longer working in 2010, heading into 2011. Whether people want to admit it or not, it’s all about image and backstory. And no, sorry, saying you are from the streets, have penned hits for Beyonce, discovered Justin Timberlake or even ghostwrote for Diddy will no longer work. You must now present yourself with something so interesting and so non-music related in which it becomes evident consumers want to “see” you (concert sales) more than they may necessarily want to hear you or over-analyze your rhymes with criticism.
Sorry, I know I am going about a million, trillion miles a minute, but let us do the math very quickly. If Chris Brown and Drake were to take their “Deuces” remix collaboration to the next level—say maybe a couple more collaborations, one on Drake’s upcoming R&B mixtape and another which could serve as a bonus cut to Brown’s forthcoming Fame LP—their buzz would grow increasingly.