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Travi$ Scott, “High Fashion [ft. Future]”
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Lil Wayne feat. Migos, “Amazing Amy”
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Kid Ink feat. Dej Loaf, “Be Real (prod. DJ Mustard)”
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Ty $ign, “Stand For (DJ Mustard Remix)”
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Charli XCX, “Doing It [ft. Rita Ora] (A.G. Cook Remix)”
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Daniel Rossen, “July”
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Marching Church, “Hungry For Love”
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Joey Fatts, “Stevie World”
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Mavado (feat Future & Ace Hood), “I Ain't Going Back Broke”
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The Diplomats, “Victory”

Video: Theophilus London, "Why Even Try"

In the video for "Why Even Try," LVR Theophilus London clowns around with a brunette valley-doll on video chat, imagines himself posing as Elvis Costello and gets ravaged by paps broadcasting on not-TMZ/TL-TV. Fake it till you make it? Or he's already made it—premiering this clip on MTV, hailed by NPR's morning pillar Ann Powers as some kind of next-Prince. We think this has more of an Mtume feel, actually.

Video: Theophilus London, "Why Even Try"