Are Animated GIFs the New Lookbook?

As an antidote to the run-of-the-mill stationary lookbook, Freeman's Sporting Club and frequent collaborator Tim Barber put together animated GIFs to show off the spring line. Always nice to see clothing in motion, and GIFs really are the best way to convey Barber's slapstick sense of humor, like the thrill of watching a dude get hit in the balls while wearing fancy clothing.

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Are Animated GIFs the New Lookbook?