The newest issue of Bolt, a magazine put out by old school surf brand Lightning Bolt, opens with a series of essays about Hawaii’s surf culture in the ’60s and ’70s, before everyone went pro and mom and pop shops were taken over by million dollar brands. A lookbook of the brand’s clothing line is stuck into the zine towards the back, showing real surfers—not models—kicking back in washed out prints and sun-faded pre-photoshop spreads. Everything inside the magazine is easy, an ode to simpler days and unburdened living, just the way the beach intended.
Bolt Magazine’s Ode to Old School Surfing
POSTED May 24, 2011 5:30PM IN STYLE NEWS