Vybz Kartel's house-brand of cake soap is now for sale, but only in Jamaica. Sales of cake soap (also called "blue" soap) there have soared since Kartel claimed he was using it to bleach his skin, but leading soap manufacturer Dhiru Tanna assured the Jamaica Observer that, unlike illegal, dangerous skin bleaching creams, his products are only effective as laundry detergent. "Blue soap does not bleach. It has no ingredients in it that damages the skin. If anybody is saying that it will discolor the skin or take off pigmentation that is absolutely not true." Vybz has been hyping the product launch since he released "Cake Soap" on the Blue Bamma riddim last October. Download that and see Vybz' latest ad, below.
Download: Vybz Kartel, "Cake Soap"