Staff Affections: The Woodlands on Bedwin & The Hearbreakers

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Every other Thursday, Stephanie Osei asks employees and employers at our favorite shops around the world what their most cherished in-store item is for our column Staff Affections. This week, she caught up with Portland’s The Woodlands about the OG Peach Johnny Jacket by Bedwin & The Heartbreakers. She spoke with head buyer Michael O Andersen:

What’s great about this jacket for your customer? It is a simple and refined work jacket with really interesting points of detail. It’s like your dad’s chore coat, but cut better in a perfect weight for year round wear. I feel like it’s a jacket you can throw on four days a week for 10 years and still find it appealing and useful every single time. It’s my favorite piece from Bebe, the Bedwin designer. He does it every season in a different textile or with a few small variations in detail. They really do excellent work over in Japan. I talk a lot about Oregon garment production, but it really pales in comparison when compared to some of the things they can do in Japan. You can’t find textiles like that in the US and for good reason.

When did the relationship between Woodlands and Bedwin & The Heartbreakers begin? This was our first season selling it. While they were visiting Portland for some other business, we all went out to lunch at Ping (a great restaurant around the corner from The Woodlands) and we really just hit it off. We walked all over the city and had a great time together. The people at DLX Tokyo are really gifted at creating well made products. I knew we had to have it at Woodlands. People don’t realize how much work goes into each season. This is their livelihood. They really consider every single detail. Their tag line “Paramount Quality” is no joke.

You’ve styled some projects for The Woodlands. How do you create The Woodlands aesthetic? The looks I’ve styled for the shop are ones which I try to style to be inherently Portland, Oregon. There are not a lot of gentleman wearing suits and ties out here. And if they are, it’s usually thrifted. It’s a casual city with a lot of design minded people. We aren’t about frills and thrills. We just want well-made and exceptionally executed design with functionality always at the forefront.

What was the initial idea of the store concept when The Woodlands was getting its start? We’ve always looked to show the rest of the world what Oregon and Cascadia as a region can offer. Our city and region are filled with crafts people, artists and fantastic designers of all sorts. We wanted to offer our Northwest centric view of the world.

Click through for more of the interview.

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POSTED July 21, 2011 4:15PM IN STYLE TAGS: , , , ,

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